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Harnessing the awesome power of multimedia Comment on this post ↓
May 14th, 2013 by Warren Swil

Life proof, life-proof and LifeProof ®:

Ain’t the new technology wonderful?

Here is the front of the LifeProof ® iPhone4s camera case container. Awesome graphics! It’s just so ultra modern, one is tempted to taste it! © SGE, Inc.

WITH TEXT AND IMAGES sewn up, what was lacking from my multimedia portfolio – was –video.
With the capability to embed video into “In the (K)now” I’d be damned if I was not going to acquire the ability and the capability immediately, if not sooner.
First, when this blog was a mere gleam in my eye, on the way home from Guadalajara the last week of April, I shot my first live video with my superb Nikon Coolpix, which shoots HD at 1080p and 30 fps.
I did some minor editing with iMovie, set up my youTube channel and posted “Final approach” there. SEE IT HERE
Or  also view it on this blog at “Losing one’s YouTube virginity”  Well, it’s a start.
A little more practice was needed, first with iMovie. The second video, also from the Guadalajara trip, was posted May 6 to you tube. Watch that version of Santo Coyote on YouTube here
As of today, May 13, a grand total of eight people have viewed it! (Thank goodness.) It is also posted on this blog at “Santo Coyote: experience extraordinaire.
But, it’s all lacking something, apart from production values of any sort. (My third video, The Poster, which has not yet even been indexed by Google, begins to add some production values, however amateurish.)

YOUTUBE IS LITTERED with the wreckage of unimaginative, uninspired and uninspiring video garbage.
Enter, stage left, Lifeproof ®!
On LifeProof’s home page you will first see its design philosophy:
“LifeProof strives to build the best all-protective mobile device cases you can get — and to get them to you as soon as possible … when it comes to your device, which do you trust — the first case available or the best case available?”

The back of the box is just as eye-catching as the front. Congratulations, LifeProof, you are definitely not some hidebound, old, stodgy corporate carcass. © SGE, Inc.

The four proofs, they claim, are that their protective casings will withstand: water, dirt, snow, shock.
But it’s not as easy as it may sound.
About 10 days ago I ordered from LifeProof a handlebar mount for my iPhone4s. It is supposed to fit both my bicycle and motorcycle. It looks snazzy, and I thought it would be a snap, literally and figuratively.
Just install the mount, insert the phone – and we’re off!
Not so fast.
The bracket was way too big for the phone!
Back to the drawing board … err, web site!
What I missed in the rapid reading was the need for a LifeProof camera case to fit into the mounting bracket.
It was $79. I added $21 to get it shipped second day air – I just couldn’t wait to get started.
It arrived by UPS around 3 p.m. Monday afternoon, during a sweltering heat wave in Southern California.
I almost hugged the UPS delivery person.
It took more than an hour to follow the beautiful, logical and easy-to understand assembly instructions on the LifeProof web site.
The reason it took so long, however, is the need to first assemble the case

Here is how LifeProof arrived in my life. Second day air. (Well, it was actually FOUR days, but worth the wait.) © SGE, Inc.

without the phone in it, then submerge it
(in the kitchen sink) for half an hour and
test to see if any water penetrates.
My case was dry. (At least it wasn’t “hard” :-)
Hallelujah!
I quickly inserted it into the mount – and, this time, it was indeed a snap.
I loaded the bike into the back of the car as I usually do, and raced down to Memorial Park, Pasadena just in time for the 6:30 p.m. official start of Bike Week: the Taste of Pasadena Restaurant Bicycle tour.
Stay tuned to this channel and Warren Swil’s channel on youTube for the results. The little elves in iMovie are working so hard! They have been up almost all night.

PRE-PUBLICATION UPDATE: I returned home around 9:15 p.m. Monday night with a treasure trove of raw footage. It took more than half an hour to download from both cameras – still and video. It will be uploaded first to YouTube and then here, when it is done.
Keep hitting that “refresh” icon ,,, all day if you have to.

 



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